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INTRODUCTION TO MASS COMMUNICATION

INTRODUCTION TOMASS COMMUNICATIONMASS COMMUNICATIONCOMPLEMENTARY COURSEFOR BA ENGLISH(2011 Admn. Onwards)SEMESTERIIUNIVERSITY OF CALICUTSCHOOL OF DISTANCE EDUCATIONCALICUT , MALAPPURAM,KERALA,INDIA 673 635391 INTRODUCTION TOMASS COMMUNICATIONMASS COMMUNICATIONCOMPLEMENTARY COURSEFOR BA ENGLISH(2011 Admn. Onwards)SEMESTERIIUNIVERSITY OF CALICUTSCHOOL OF DISTANCE EDUCATIONCALICUT , MALAPPURAM,KERALA,INDIA 673 635391 INTRODUCTION TOMASS COMMUNICATIONMASS COMMUNICATIONCOMPLEMENTARY COURSEFOR BA ENGLISH(2011 Admn. Onwards)SEMESTERIIUNIVERSITY OF CALICUTSCHOOL OF DISTANCE EDUCATIONCALICUT , MALAPPURAM,KERALA,INDIA 673 635391 School of Distance EducationIntroduction to mass CommunicationPage2 UNIVERSITY OF CALICUTSCHOOL OF DISTANCE EDUCATIONSTUDY MATERIALIIS emesterMASS COMMUNICATIONCOMPLEMENTARY COURSE FOR BA ENGLISHINTRODUCTION TO mass COMMUNICATIONP reparedand Scrutinised ,Reader and Head,Department of Journalism and mass COMMUNICATION ,University of & SettingsComputer Section, SDE ReservedSchool of Distance EducationIntroduction to mass CommunicationPage3 CONTENTSMODULEIFUNDAMENTALS OF COMMUNICATION05-16 MODULEIIDEFINING MASSCOMMUNICATION17-23 MODULEIIIPRINT MEDIA24-40 MODULEIVELECTRONIC MEDIA41-55 MODULEVNEW MEDIA56-61 School of Distance EducationIntroduction to mass CommunicationPage4 School of Distance EducationIntroduction to mass CommunicationPage5 MODULE IFUNDAMENTALS OF COMMUNICATIONO bjectivesAfter completing this unit.

2. The transmission of information, ideas attitudes, or emotion from one person or group to another or others primarily through symbols. (Theodorson and Theordorson) 3. Communication is the transmission and interchange of facts, ideas, feeling or course of action. (Leland Brown) 4. Communication is a social interaction through messages ...

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