Transcription of INTRODUCTION TO MASS COMMUNICATION
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INTRODUCTION TO MASS COMMUNICATION
INTRODUCTION TOMASS COMMUNICATIONMASS COMMUNICATIONCOMPLEMENTARY COURSEFOR BA ENGLISH(2011 Admn. Onwards)SEMESTERIIUNIVERSITY OF CALICUTSCHOOL OF DISTANCE EDUCATIONCALICUT , MALAPPURAM,KERALA,INDIA 673 635391 INTRODUCTION TOMASS COMMUNICATIONMASS COMMUNICATIONCOMPLEMENTARY COURSEFOR BA ENGLISH(2011 Admn. Onwards)SEMESTERIIUNIVERSITY OF CALICUTSCHOOL OF DISTANCE EDUCATIONCALICUT , MALAPPURAM,KERALA,INDIA 673 635391 INTRODUCTION TOMASS COMMUNICATIONMASS COMMUNICATIONCOMPLEMENTARY COURSEFOR BA ENGLISH(2011 Admn. Onwards)SEMESTERIIUNIVERSITY OF CALICUTSCHOOL OF DISTANCE EDUCATIONCALICUT , MALAPPURAM,KERALA,INDIA 673 635391 School of Distance EducationIntroduction to mass CommunicationPage2 UNIVERSITY OF CALICUTSCHOOL OF DISTANCE EDUCATIONSTUDY MATERIALIIS emesterMASS COMMUNICATIONCOMPLEMENTARY COURSE FOR BA ENGLISHINTRODUCTION TO mass COMMUNICATIONP reparedand Scrutinised ,Reader and Head,Department of Journalism and mass COMMUNICATION ,University of & SettingsComputer Section, SDE ReservedSchool
Audio communication: Communication through sound waves Visual communication: Communication through visual elements or properties. We use any technically developed medium (l ike television, newspaper, books etc) with the help of one or more of these five senses. Similarly, sender uses one or more channels to maximize the communication effect.
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