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INTRODUCTION TO RESEARCH METHODOLOGY

Course Code: CP-206 Author: Dr. Bodla Subject: RESEARCH METHODOLOGY Vetter: Prof. Turan Lesson No.: 1 INTRODUCTION TO RESEARCH METHODOLOGY STRUCTURE Objective INTRODUCTION Scope of Business RESEARCH Business RESEARCH Defined Basic RESEARCH and Applied RESEARCH Managerial Value of Business RESEARCH When is Business RESEARCH Needed? Major Topics for RESEARCH in Business Internal Versus External Consultants/Researchers Business RESEARCH in a Global Activity RESEARCH Method versus METHODOLOGY Ethics and Business RESEARCH Summary Keywords self Assessment Questions References/Suggested Readings OBJECTIVES After reading this lesson you should be able to- Describe what RESEARCH is and how is it defined; Distinguish between applied and basic RESEARCH ; Explain why managers should know about RESEARCH ; Discuss what managers should and should not do in order to interact most effectively with researchers; Discuss what RESEARCH means to you and describe how you, as manager, might apply the knowledge gained about RESEARCH .

1.14 Self Assessment Questions ... individual’s perception that he or she was doing well on a task would ... requires systematic analysis and logical interpretation of empirical evidence (facts from observation or experimentation) to confirm or disprove prior conceptions. In basic research, first testing these prior

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