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INTRODUCTION TO RESEARCH METHODOLOGY

Course Code: CP-206 Author: Dr. Bodla Subject: RESEARCH METHODOLOGY Vetter: Prof. Turan lesson No.: 1 INTRODUCTION TO RESEARCH METHODOLOGY STRUCTURE Objective INTRODUCTION Scope of Business RESEARCH Business RESEARCH Defined Basic RESEARCH and Applied RESEARCH Managerial Value of Business RESEARCH When is Business RESEARCH Needed? Major Topics for RESEARCH in Business Internal Versus External Consultants/Researchers Business RESEARCH in a Global Activity RESEARCH Method versus METHODOLOGY Ethics and Business RESEARCH Summary Keywords Self Assessment Questions References/Suggested Readings OBJECTIVES After reading this lesson you should be able to- Describe what RESEARCH is and how is it defined; Distinguish between applied and basic RESEARCH ; Explain why managers should know about RESEARCH ; Discuss what managers should and should not do in order to interact most effectively with researchers; Discuss what RESEARCH means

Course Code: CP-206 Author: Dr. B.S. Bodla Subject: Research Methodology Vetter: Prof. M.S. Turan Lesson No.: 1 INTRODUCTION TO RESEARCH METHODOLOGY STRUCTURE 1.0 Objective 1.1 Introduction 1.2 Scope of Business Research 1.3 Business Research Defined

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