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Introduction to Supply Chain Management

UV5138 January 12, 2009 This note was prepared by Associate Professor Gal Raz. Copyright 2008 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved. To order copies, send an e-mail to No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means electronic, mechanical, photocopying, recording, or otherwise without the permission of the Darden School Foundation. Introduction TO Supply Chain Management Supply Chain Management is now considered to be a key to competitiveness for global companies. Integrating Supply with demand is a fundamental challenge for managers today. Mastering Supply Chain Management can enable companies to increase market share, reduce costs, improve customer service, and increase market value through improvements in return on assets.

-3- UV5138 its products’ shelf-fill rate from 87% to 98%, earning the company about $8 million a year in additional sales.2 These examples of large companies such as SEJ, Dell, Zara, and Wal-Mart

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