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Introduction to Token Sales (ICO) Best Practices

Introduction to Token Sales (ICO) Best is a Token sale?A Token sale also commonly referred to as a initial coin offering ( ICO )* is a limited period of sale of a predefined number of crypto tokens to the public, typically in exchange for major crypto-currencies (mainly Bitcoin and Ether).How big is the market?The ICO market has grown very rapidly in recent months and has been a new avenue for blockchainbased start-ups and projects to get the funding needed to launch their ,3101,7722,1022,8322,9010500100015002000 250030003500020406080100120140160180200 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 The number of ICOs and the amount of funds collected in 2017 Number of ICOSC ollected, USD millionSource: Smith+Crown*Note.

Business Execution •Understand market landscape and industry pain points •Design and refine business and ... process •Launch of website •Launch of select marketing •Design and refine token utility and ... tax language is inserted in documents • Ensure documentation

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