Transcription of Introduction to Tourism - IHM Notes
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Introduction to Tourism - IHM Notes
UNIT 1 Introduction TO Tourism MARKETING : APPROACHES, RELEVANCE AND ROLE Structure Objectives Introduction Marketing : Definition and Concepts Evolution of Marketing Selling and Marketing Business Philosophy Features of Tourism Marketing Marketing Organisations and Managers Marketing Planning Let Us Sum Up Answers to Check Your Progress Exercises ' OBJECTIVES After reading this Unit you will be able to: - understand the definition and concepts of marketing in relation to Tourism , have an idea about the relevance of marketing in Tourism , differentiate between marketing and selling, learn how tb make a marketing plan, and develop some skills for marketing your own services.
Understanding ouri ism 2) The second was the sales era stage.Under this stage, the organisations attempted to Market influence demand by adopting more effective means of selling and increasing their knowledge about different markets to improve their sales techniques. 3) The earlier two stages got reversed in the third stage i.e. the marketing era.
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