Introductionto CommunicationTheory

11 Introduction toCommunicationTheoryArecent advertisement for AT&T Wireless has a bold headlinethat asserts, If only communication plans were as simple ascommunicating. We respectfully disagree with their assess-ment. Mobile communication plans may indeed be intricate, but theprocess of communicating is infinitely more so. Unfortunately, much ofpopular culture tends to minimize the challenges associated with thecommunication process: We all do it, all of the time. Yet one need onlyperuse the content of talk shows, personal ads, advice columns, andorganizational performance reviews to recognize that communicationskills can make or break an individual s personal and professionallives. Companies want to hire and promote people with excellent com-munication skills.

Introductionto CommunicationTheory A recent advertisement for AT&T Wireless has a bold headline that asserts, “If only communication plans were as simple as communicating.” We respectfully disagree with their assess-ment. Mobile communication plans may indeed be intricate, but the

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