Transcription of Introductionto CommunicationTheory
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Introductionto CommunicationTheory
11 Introduction toCommunicationTheoryArecent advertisement for AT&T Wireless has a bold headlinethat asserts, If only communication plans were as simple ascommunicating. We respectfully disagree with their assess-ment. Mobile communication plans may indeed be intricate, but theprocess of communicating is infinitely more so. Unfortunately, much ofpopular culture tends to minimize the challenges associated with thecommunication process: We all do it, all of the time. Yet one need onlyperuse the content of talk shows, personal ads, advice columns, andorganizational performance reviews to recognize that communicationskills can make or break an individual s personal and professionallives. Companies want to hire and promote people with excellent com-munication skills. Divorces occur because spouses believe they nolonger communicate. Communication is perceived as a magical elixir,one that can ensure a happy long-term relationship and can guaranteeorganizational success. Clearly, popular culture holds paradoxicalviews about communication: It is easy to do yet powerful in its effects,simultaneously simple and reality is even more complex.
son they are deceiving in the eyes, yet research indicates that this is not the case (DePaulo, Stone, & Lassiter, 1985). Let’s face it: If we engage in deception, we will work very hard at maintaining eye contact simply because we believe that liars don’t make eye …
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