Transcription of Investigating the Impact of Visual Design on Consumers ...
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Investigating the Impact of Visual Design on Consumers ...
International Journal of Scientific and Research Publications, Volume 5, Issue 4, April 2015 1 ISSN 2250-3153 Investigating the Impact of Visual Design on Consumers Perceptions towards Advertising Eiman Negm *, Passent Tantawi** * Media Management Department - Arab Academy for Science, Technology and Maritime Transport College of Management and Technology ** Media Management Department - Arab Academy for Science, Technology and Maritime Transport College of Management and Technology Abstract- There is a growing recognition that Visual Design and the concept of aesthetics is emerging as a key marketing element regarding the promotion and presentation of products, services, events, people, ideas, etc.
about the way of design or aesthetic theory has on the contributions of people’s opinions and judgments. Little is known about how advertising inspiration is viewed by the consumers. The public’s views and outlooks toward advertising have not focused on ideas about the impact of visual designs (Köksal, 2013).
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