Transcription of IP Dashboard LUNDSAGER - i3pm
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IP Dashboard LUNDSAGER - i3pm
Paper for the summer school: Economics and Strategic Management of Intellectual Property University of Bologna, Alma Graduate School Bologna, 10-14 June 2013 1 IP Dashboard : Measuring and managing IP performance Tatjana Samsonowa IPERF, International Institute for Industrial Research performance , Friedrich-Ebert-Anlage 19, 60117 Heidelberg, Germany. E-mail: Peter Bittner I3PM, International Institute for IP Management, Friedtalweg 5, CH-9500 Wil, Switzerland E-mail: Bent LUNDSAGER * Zacco, Hans Bekkevolds Alle 7, DK-2900 Hellerup, Denmark. E-mail * Corresponding author Abstract: The rapidly increasing relevance of intangible assets, non-monetary but identifiable assets that lack physical substance, poses great challenges for managers at operational, tactic and strategic levels.
IP Dashboard: Measuring and Managing IP performance 3 In this combination, managers gain a practical toolset for managing IP, a dashboard, for industrial performance measurement and measurement of intangible IP assets.
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