Transcription of JOSIAH MACHARIA Pwani Feeds Manufacturers Limited
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JOSIAH MACHARIA Pwani Feeds Manufacturers Limited
110 GLOBAL GROWING CASEBOOKJOSIAH MACHARIAP wani Feeds Manufacturers LimitedEXECUTIVE SUMMARYThis case study describes the success story of Pwani Feeds , a leading animal feed manufacturing company in Kenya. Shem Mwaura, the CEO of Pwani Feeds , is a Kenyan entrepreneur. Before establishing Pwani Feeds he worked in a mill and launched grocery and cereal shops with his 1995, Mr. Mwaura decided to open his own business trading eggs and feed in Thika, Central Kenya. The original business model was based on two ideas: first, collecting eggs from decentralised local farmers and selling them on the market in Mombasa while simultaneously supplying these farmers with Feeds they couldn t otherwise obtain.
CASE STUDIES: AGRICULTURAL INNOVATION 111 INTRODUCTION Mr. Shem Mwaura, the CEO of Pwani Feeds, had just settled down in his new offices in Thika, a town …
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