Journal of Applied Structural Equation Modeling

EISSN: 2590-4221 Journal of Applied Structural Equation Modeling : 4(2), i-xx, June 2020 Journal of Applied Structural Equation Modeling SAMPLE SIZE FOR SURVEY RESEARCH: REVIEW AND RECOMMENDATIONS Mumtaz Ali Memon*1, Hiram Ting2, Jun-Hwa Cheah3, Ramayah Thurasamy4 Francis Chuah5 and Tat Huei Cham6 1 NUST Business School, National University of Sciences and Technology, Islamabad, Pakistan 2 Faculty of Hospitality and Tourism Management, UCSI University, Sarawak, Malaysia 3 School of Business and Economics, Universiti Putra Malaysia, Selangor, Malaysia 4 School of Management, Universiti Sains Malaysia, Penang, Malaysia 5 Othman Yeop Abdullah Graduate School of Business.

programmes (e.g. AMOS) require larger sample sizes than partial least squares structural equation modelling (PLS-SEM) programmes (e.g. SmartPLS) due to the latter’s estimation techniques (Hair et al., 2017; Ringle et al., 2018; Ryan, 2020). Many believe that PLS-SEM is a simplified tool to run models with small sample sizes.

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