Transcription of Journal of International Business Research and Marketing ...
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7 Journal of International Business Research and Marketing , vol. 2, issue 6, pp. 7-14, September 2017 Journal of International Business Research and Marketing Volume 2, Issue 6, 2017 Journal homepage: Explaining the Consumer Decision-Making Process: Critical Literature Review Alina Stankevich The Faculty of Behavioural, Management and Social sciences (BMS), University of Twente, Enschede, the Netherlands ABSTRACT 2017 Research Leap/Inovatus Services Ltd. All rights reserved. DOI: URL: In the last years, Research investigating consumer behaviour and how their decision-making process has advanced and has become an important topic in the Marketing society and literature.
8 Journal of International Business Research and Marketing enough to immerse the observer in an experience, and people are rejecting the idea of passive on looking.
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