Transcription of Korea Coffee Market - International Coffee …
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Korea Coffee Market - International Coffee …
Korea Coffee Market TERAROSA Coffee YUNSON, LEE. Starting Coffee in Korea *1950 Korean War *1968. -Dong Su Food start to produce Coffee (Instant Coffee ). *1999. -Starbucks Coffee in Seoul 1. Korea Coffee Market Total: $ Billion(from Nielsen Korea /2011). 24%. 39% Instant Coffee shop business RTD(Ready to Drinks). 37%. 2007-2011 Korea Coffee Market 4. 35. 3. 2 $ Billion 1. 0. 2007 2008 2009 2010 2011. 2. Korea Coffee Market 2007 Instant Coffee : Roasted Coffee . 95% : 5%. 2011 Instant Coffee : Roasted Coffee 85% : 15%. Korea Coffee Market Portion 100%. 28 29 30 33 37. 80%. 18 19 22. 60% 24 24. 40%. 54 52 48 43 39. 20%. 0%. 2007 2008 2009 2010 2011. Instant RTD Coffee shop business 3. Coffee shop in Korea Total Coffee shop in 2006 : 1,600. in 2011: 12,000. Major brand Coffee shop in 2006: 1,500. in 2011: 3,034. Number of Major brand Coffee shop in Korea (2011). Number Selling(M$). S b k (USA). Starbucks(USA) 455 298 2. Caf Bene(Domestic) 730 Coffee Bean(USA) 244 Tom&Toms(Domestic) 315 H ll (D.)
2 Korea coffee market Total: $3.691 Billion (from Nielsen Korea/2011) 39% 24% Instant Coffee shop business RTD(ReadytoDrinks) 37% RTD(Ready to Drinks) 2007-2011 Korea coffee …
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