Transcription of Lancôme - TheProduct.com
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Lancôme - TheProduct.com
1 Lanc meJill RoseLauren Ruegemer2 Solution We suggest:\Lanc me follow a differentiated market coverage strategy by introducing Lanc me Hyp.\Lanc me change consumers perceptions and preferences for higher quality consultation service and a wider product line, while only changing consumers to prefer higher innovative Problem Solving Format allowed us to analyze Lanc me's current business plan. We determined that Lanc me should switch from an undifferentiated market coverage strategy to a differentiated strategy. This differentiated approach will potentially increase consumer preferences for wider product lines, higher consultation quality and innovative technologies. Lanc me will accomplish this by focusing on advertising and promotional campaigns that address the product and brand benefits described in the core benefit proposition.
6 Actual and Recommended Market Coverage Strategy Lancôme is currently using an Undifferentiated Market Coverage Strategy \All Lancôme products are sold under one brand name for all segments. We recommend Lancôme use a Differentiated Market Coverage Strategy \Extend the Lancôme product line by developing Lancome Hyp Lancôme currently uses an undifferentiated market coverage strategy as …
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