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Launching New Products and Services - Kellogg School of ...
Launching New Products and Services MKTG 465-0-76 (Sat. 1:30-4:30) Wieboldt Hall 350 Professor Calpino - Winter, 2016 Course Summary: Professor Calpino will utilize a Best Practice and real-example story-telling approach to teach New product Introductions with an emphasis on new Products developed and launched inside the firm (vs from a start-up). Professor will use an end-to-end framework throughout the class term, starting from the Fuzzy Front End and ending with Commercialization and Launch. Professor Calpino will address New Products both at the perspective of the Project or Team Leader and from the perspective of the firm/company. Content will have a heavy emphasis on Consumer Packaged Goods best practices and principles.
more than 8 $100 million successful launches and 5 Nielsen Breakthrough Awards. He is currently leading a global Innovation project for a large global CPG company - and consulting on Innovation at the company level for 2 different CPG Clients.
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