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Lecture notes Course No: AECO 342 Course Title ...

Lecture notes Course No: AECO 342 Course Title : AGRIBUSINESS MANAGEMENT No. of credits: 2(1+1) Compiled by Dr. Kumari Assoc. Professor Dept. of Agricultural Economics College of Agriculture Rajendranagar & Dr G Raghunadha Reddy Assistant Professor Dept. of Agricultural Economics Agricultural College Bapatla 522 101 Lecture 1 Agribusiness Meaning - Definition Structure of Agribusiness (Input sector, Farm sector and Product sector) Importance of Agribusiness in Indian Economy. AGRIBUSINESS: Agri-business as a concept was born in Harvard University in 1957 with the publication of a book A concept of Agri-business , written by John David and A.

Ex: Co-operative marketing societies, Co-operative farming societies. Vertical integration: If one firm assumes other functions which are having close relationship. a. If one firm assumes other functions (succeeding) related to consumption function is called forward integration. Ex: A wholesaler firm assuming the function of a retailer.

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