Transcription of 休閒農場經營模式和體驗行銷 ... - lib.tpcu.edu.tw
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休閒農場經營模式和體驗行銷 ... - lib.tpcu.edu.tw
31 97 3 211 - 1 2 3 1 2 3 SWOT - 212 A Study on the Administration and Marketing Strategy in Leisure Farming The Case of I-Lan County Hsiao,Ching-Ya1 Ko,Wen-Hwa2 Hsiao,Ya-Mei3 Technology and Science Institute of Northern Taiwan1 Fu Jen Cathlic University2 Meiho Institute of Technology 3 Abstract The leisure farm industry is a ring that the government coaches the development of recreation agriculture in order to relieve agriculture's inherent predicament and outside competition.
213 壹壹壹壹、、、、 研究動機與目的研究動機與目的 一、 研究動機 近年來台灣農業積極結合觀光旅遊，轉型發展為對外開放的休閒農業，而「休
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