Transcription of LibrAsia2015 - Reference#9442 (May 05, 2015 07 56 13)
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LibrAsia2015 - Reference#9442 (May 05, 2015 07 56 13)
Consumerism and Possibility of an Authentic Self in Murakami Haruki's hard boiled wonderland and the End of the World Burcu Genc, University of Tokyo, Japan The Asian Conference on Literature & Librarianship 2015 Official Conference Proceedings Abstract With a reference to Jean Baudrillard s theory of consumerism embedded in his scrutiny of power, this paper investigates the possibilities of an authentic self in Haruki Murakami s hard boiled wonderland and the End of the World within the context of Japanese consumerism in 1970s and early 1980s. By alluding to the Baudrillardian discourse, I argue that the protagonist s choice to abandon his shadow at the very end of the novel is closely linked with his attempt to find an authentic self: in other words, an attempt to liberate himself from the power consumerism exerts on him.
Similarly, Hard Boiled Wonderland and the End of the World, one of Murakami’s early works, can be interpreted as a self-odyssey. As the title suggests, it has two distinct storylines: one is the hard-boiled land set in a futuristic urban Tokyo converted into a centre of
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