Transcription of Management Development Program
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Management Development Program
Management Development ProgramPRE-WORKP rogram Designed for Copyright 2018 GlobalGyan Academy of Management Education Pvt. Ltd. GAVL: Management Development Program Welcome to the MDP. This document has the agenda for the upcoming 3-days Workshop-1 and the readings that you are expected to complete prior to the workshop. Table of Content 1. Workshop-1 Agenda Pg 3-5 2. Readings: a. Note on Strategy Pg 6-10 b. Consumer Behaviour and the Buying Process Pg 11-36 3. Cases: a. Mother Dairy Creating a National Footprint Pg 37 - 54 b.
GlobalGyan Academy of Management Education Private Limited (www.globagyan.in engage@globalgyan.in) Rivalry amongst existing competitors Most strategy work revolves around existing competitors and the level of rivalry amongst them.
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