Transcription of MANAGERIAL ECONOMICS
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MANAGERIAL ECONOMICSSTUDY MATERIALFIRST SEMESTERCOMPLEMENTARY COURSE (2017 ADMISSION ONWARDS)UNIVERSITY OF CALICUTSCHOOL OF distance EDUCATIONC alicut University , Malappuram, Kerala, India 673 635CC101 School of distance EducationManagerial EconomicsPage2 UNIVERSITY OF CALICUTSCHOOL OF distance EDUCATIONSTUDY MATERIALFIRST (2017 ADMISSION ONWARDS)COMPLEMENTARY COURSE :BC1C01 : MANAGERIAL ECONOMICSP repared by :University of CalicutLayout: H Section, SDE ReservedSri. Nazar. K,Assistant Professor on Contract,School of distance education ,School of distance EducationManagerial EconomicsPage3 CONTENTSMODULEPARTICULARSPAGE 13II DEMAND CONCEPTS ELASTICITY OF DEMAND DEMAND ESTIMATION &FORCASTING PRODUCTION COST CONCEPTS14 58 IIICONSUMER BEHAVIOUR59 87IV MARKET STRUCTURE AND PRICEOUTPUT DETERMINATION PRICING POLICY AND PRACTICES88 111 VINDIAN ECONOMY112-121 School of distance EducationManagerial EconomicsPage4 School of distance EducationManagerial EconomicsPage5 MODULE-1 INTRODUCTIONT heterm ECONOMICS has been derived fromthe ancientGreek Word Oikonomia whichmeans household.
School of Distance Education Managerial Economics Page5 MODULE -1 INTRODUCTION The term “economics” has been derived from the ancient Greek Word “Oikonomia”which means ‘household’. Economics is a social science. It is called ‘social’ because it studies mankind of society. It deals with aspects of human behavior.
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