Managing Capacity and Flow at Theme Parks

Managing Capacity and Flow at Theme ParksAuthor(s): Reza H. AhmadiReviewed work(s):Source: Operations Research, Vol. 45, No. 1 (Jan. - Feb., 1997), pp. 1-13 Published by: INFORMSS table URL: .Accessed: 10/10/2012 19:01 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at ..JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range ofcontent in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new formsof scholarship. For more information about JSTOR, please contact .INFORMS is collaborating with JSTOR to digitize, preserve and extend access to Operations Managing Capacity AND FLOW AT Theme Parks REZA H. AHMADI University of Califomia at Los Angeles, Los Angeles, California (Received February 1995; revision received September 1995; accepted April 1996) The growth of service industries and their impact on the economy have attracted considerable attention in recent years.

park attendance level fluctuates significantly, according to the season, day of the week, and time of day. Fourth, customer perceptions (e.g., about delays and queues) play an important role in evaluations of the park's operations. Even more important, the interdependence between these measures is not obvious and requires insights into custom-

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