MANAGING DIVERSITY LINKING THEORY AND …

Change agenda MANAGING DIVERSITY . LINKING THEORY AND. PRACTICE TO BUSINESS. PERFORMANCE. Foreword In the global market place of the twenty-first century, Creativity, innovation and flexibility are important the pace of change in business practice is faster than responses that organisations need to master in the ever before. Organisations are striving to keep one step fight for economic survival. This CIPD Change Agenda ahead of competitors to gain and sustain market share looks at the relationship between these responses and and to appease the increasingly voracious appetites MANAGING DIVERSITY and suggests the adoption of a of customers regarding products and service delivery. new balanced scorecard to help organisations improve Customers are fickle when it comes to loyalty and in business performance by integrating DIVERSITY into their recent years many leading high street names have business strategy and operational activities.

Managing diversity 1 Foreword In the global market place of the twenty-first century, the pace of change in business practice is faster than

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