Transcription of Managing Price, Gaining Profit - 國立中興大學
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Managing Price, Gaining Profit - 國立中興大學
Transaction prices represent one of the most attractive - andoverlooked-opportunities to boost Price, Gaining Profitby Michael V. Marn and Robert L. RosielloThe fastest and most effective way for a companyto realize its maximum Profit is to get its pricingright. The right price can boost Profit faster than in-creasing volume will; the wrong price can shrink itjust as quickly. Yet many otherwise tough-mindedmanagers shy away from initiatives to improveprice for fear that they will alienate or lose cus-tomers. The result of not Managing price perfor-mance, however, is far more damaging. Getting theprice right is one of the most fundamental and im-portant management functions; it should be one ofa manager's first responsihilities, a nuts and boltskind of joh that determines the dollar and cents per-formance of the leverage and payoff of improved pricing arehigh. Compare, for example, the Profit implicationsof a 1 % increase in volume and a 1 % increase inprice.
Transaction prices represent one of the most attractive - and overlooked-opportunities to boost profits. Managing Price, Gaining Profit by Michael V. Marn and Robert L. Rosiello
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