Transcription of Managing reputation risk - Deloitte
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Managing reputation risk Laura Toni, Deloitte Romania November 28, 2014. Executive summary What is your company's reputation worth? According to a study by the World Economic Forum performed in Here are examples of ways 2012, on average more than 25 in which reputations can be percent of a company's market tarnished value is directly attributable to its reputation . Executives in financial services firms are forced to Leading technology firms are And in a highly connected world resign after their employees blasted by the public and were customers, operations, were caught manipulating media for poor working supply chains, and internal and markets or making reckless conditions at their suppliers'. external stakeholders are trades. factories. scattered across the planet and where reputations can be globally Leading retailers take big New websites have readers attacked with just a few keystrokes reputation hits and sales redirected to fake news, that number is likely to be even plummet after losing large damaging their credibility.
event were revenue and loss of brand value, followed by the regulatory investigations. •Companies should start investing to improve their capabilities for managing reputation risk : in technology, such as analytical and brand monitoring tools, in developing or improving their crisis management and scenario planning areas.
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