Transcription of Managing reputation risk - Deloitte
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Managing reputation risk - Deloitte
Managing reputation risk Laura Toni, Deloitte Romania November 28, 2014. Executive summary What is your company's reputation worth? According to a study by the World Economic Forum performed in Here are examples of ways 2012, on average more than 25 in which reputations can be percent of a company's market tarnished value is directly attributable to its reputation . Executives in financial services firms are forced to Leading technology firms are And in a highly connected world resign after their employees blasted by the public and were customers, operations, were caught manipulating media for poor working supply chains, and internal and markets or making reckless conditions at their suppliers'. external stakeholders are trades. factories. scattered across the planet and where reputations can be globally Leading retailers take big New websites have readers attacked with just a few keystrokes reputation hits and sales redirected to fake news, that number is likely to be even plummet after losing large damaging their credibility.
•design key risk indicators to monitor potential reputation impact Use insights from identifying reputation risks to inform ongoing risk management decision: •apply the analysis of key risk indicators to ongoing decision making •take early action on evolving stakeholders expectations and unmet expectations to allow time
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