Transcription of Mark Scheme (Results) June 2011
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Mark Scheme (Results) June 2011
Mark Scheme (Results) June 2011 GCE Business Studies (6BS04) Paper 01 Edexcel is one of the leading examining and awarding bodies in the UK and throughout the world. We provide a wide range of qualifications including academic, vocational, occupational and specific programmes for employers. Through a network of UK and overseas offices, Edexcel s centres receive the support they need to help them deliver their education and training programmes to learners. For further information, please call our GCE line on 0844 576 0025, our GCSE team on 0844 576 0027, or visit our website at If you have any subject specific questions about the content of this Mark Scheme that require the help of a subject specialist, you may find our Ask The Expert email service helpful.
• Ansoff’s Matrix is a ‘box’ containing terms such as ‘diversification’, ‘market development’ and is used to explain business strategies • Drawing of Ansoff Matrix with appropriate labels – 2 marks Level 2 3-4 Answers should be applied to Morrison’s.
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