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Market Research A Guide for Contracting Officers

Text File Market Research A Guide for Contracting Officers Small Business Administration Office of Government Contracting & Business Development July 2012 Slide 1 Market Research A Guide for Contracting Officers Small Business Administration Office of Government Contracting & Business

Market research is evolving into market intelligence. That is, a solid understanding of the industry and market through investigation& discovery, surveys, requests for information, trade. events,associations, site visits, “industry days,” etc. Solid market research or market intelligence can be used to: validate requirements,or not;

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