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Market Research Research is & Developing A creating new knowledge.. marketing plan -Neil Armstrong- TABLE OF CONTENTS. Section 1 Market Research . WHAT IS Market Research ? ..1. WHEN TO CONDUCT Market Research ? ..1. WHY CONDUCT Market Research ? ..2. HOW TO CONDUCT Market Research ..3. Primary ..3. Secondary ..3. PRIMARY Research TOOLS ..3. SECONDARY Research TOOLS ..9. INTERNATIONAL Market Research .. 13. WHAT IS marketing , AND WHY IS IT SO IMPORTANT? .. 14. Section 2 marketing plan . marketing plan OUTLINE .. 15. INDUSTRY ANALYSIS .. 18. COMPETITIVE ANALYSIS .. 19. Competitive Analysis Chart .. 20. CUSTOMER ANALYSIS FINDING YOUR TARGET 21. Market 22. 23. SWOT Analysis Template.
Market Research & Developing A Marketing Plan “Research is creating new knowledge.”-Neil Armstrong-
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