Transcription of MARKETING
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MARKETING
MARKETING CLASS XI Study Material INDEX Unit 1: Introduction to MARKETING Unit 2: MARKETING Environment Unit 3: MARKETING Segmentation, Targeting & Positioning Unit 4: Fundamentals of MARKETING Mix Unit 5: Consumer Behavior 1 UNIT - 1 Unit Code UNIT TITLE: Introduction to MARKETING Location: Class Room Duration: Marks: 12 Learning Outcome Knowledge Evaluation Performance Evaluation Teaching & Training Method Session 1: Introduction to Concept and Definition Of MARKETING 1. Concept of MARKETING 2. Definition and Meaning of MARKETING 1. Understanding of MARKETING concept in day to day life.
organizational objectives. As per Philip Kotler, the marketing guru , marketing is a social and managerial process by which individuals and groups obtain what …
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