Transcription of MARKETING
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MARKETING
MARKETING . CLASS XII. Study Material INDEX. Unit 1 Product Unit 2 Price Decision Unit 3 Place Decision: Channels of Distribution Unit 4 Promotion Unit 5 Emerging Trends in MARKETING UNIT I: PRODUCT. Unit Code: UNIT TITLE: PRODUCT. Duration: Location: SESSION1: MEANING AND IMPORTANCE OF PRODUCT. Classroom Learning Outcome Knowledge Evaluation Performance Teaching and or Retail Evaluation Training Method outlet or 1. Meaning, of product meaning Interactive Lecture: Company s importance of of of Product in Introduction of four premises Product in Product MARKETING P s of MARKETING MARKETING understand the mix with special Product components of focus on Product.
1. Product is one of the core elements of marketing mix. 2. Various people view it differently as consumers; organizations and society have different needs and expectations. 3. The product includes both good and service. 4. A marketer can realize their goals by manufacturing, selling, improving and modifying the product. 5.
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