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MARKETING - CBSE

MARKETING CLASS XI Study Material INDEX Unit 1: Introduction to MARKETING Unit 2: MARKETING Environment Unit 3: MARKETING Segmentation, Targeting & Positioning Unit 4: Fundamentals of MARKETING Mix Unit 5: Consumer Behavior 1 UNIT - 1 Unit Code UNIT TITLE: Introduction to MARKETING Location: Class Room Duration: Marks: 12 Learning Outcome Knowledge Evaluation Performance Evaluation Teaching & Training Method Session 1: Introduction to Concept and Definition Of MARKETING 1.

A producer is someone who makes the product but not in a factory. For example, a farmer is a producer of fruits and vegetables. ... be different set of manufacturers and marketers like ‘Good Day Crunches’ is manufactured ... they believe ‘selling’ is merely where a salesman is required to sell. However, selling is a part of marketing ...

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  Make, Good, Salesman

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