Transcription of MARKETING - CBSE
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MARKETING - CBSE
MARKETING . CLASS XII. Study Material INDEX. Unit 1 Product Unit 2 Price decision Unit 3 Place decision : Channels of Distribution Unit 4 Promotion Unit 5 Emerging Trends in MARKETING UNIT I: PRODUCT. Unit Code: UNIT TITLE: PRODUCT. Duration: Location: SESSION1: MEANING AND IMPORTANCE OF PRODUCT. Classroom Learning Outcome Knowledge Evaluation Performance Teaching and or Retail Evaluation Training Method outlet or 1. Meaning, of product meaning Interactive Lecture: Company s importance of of of Product in Introduction of four premises Product in Product MARKETING P s of MARKETING MARKETING understand the mix with special Product components of focus on Product.
CLASS XII Study Material . INDEX ... The decision to make a purchase is hence dependent not only on the tangible . attributes of the product but also on the psychological attributes like brand, package, warranty, image or service to name a few.
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