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MARKETING - CBSE

MARKETING . CLASS XII. Study Material INDEX. Unit 1 Product Unit 2 Price Decision Unit 3 Place Decision: Channels of Distribution Unit 4 Promotion Unit 5 Emerging Trends in MARKETING UNIT I: PRODUCT. Unit Code: UNIT TITLE: PRODUCT. Duration: Location: SESSION1: MEANING AND IMPORTANCE OF PRODUCT. Classroom Learning Outcome Knowledge Evaluation Performance Teaching and or Retail Evaluation Training Method outlet or 1. Meaning, of product meaning Interactive Lecture: Company s importance of of of Product in Introduction of four premises Product in Product MARKETING P s of MARKETING MARKETING understand the mix with special Product components of focus on Product. of Product Product.

Marketing activities like selling, purchasing, advertising, distribution, sales promotion are all meaningless unless there is product. It is a basic tool by which profitability of the firm is measured. 2) It is the starting point of planning. No marketing programme will commence if product does not

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