Transcription of Marketing Channel Strategy and Analysis
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Marketing Channel Strategy and Analysis
Marketing Channel Strategy and Analysis When you select a can of green beans from the supermarket shelf, you probably give little thought to the journey the can took to reach your grocery basket. The green beans began in a field somewhere in the world. They were picked and sorted, loaded into baskets and onto trucks. Depending on where the cannery is located, they may have been placed on a train or cargo ship. At the cannery, the green beans are cut, washed, and cooked in water with a little salt, before being sealed into a stainless steel can.
Marketing Channel Strategy and Analysis ... series of firms and exchanges are called channels of distribution. At each point in a channel where exchanges occur, marketing is involved to facilitate the exchanges. ... chain centers on the logistical functions while channels represent the exchange relationships of channel
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