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Marketing Cloud and Salesforce

Marketing Cloud and Salesforce Implementation Recommendations from Salesforce Architects By: Gokul Seshadri, Brad Shapiro, Tony Angle, and Tom Leddy Customer Success Architects, Table of Overview Benefits of a Connected Marketing Cloud 3. 4. Contents Understanding Marketing Cloud Connect 7. One Vital Prerequisite 9. Strategies for Common Implementation Scenarios 13. Conclusion 19. About the Authors 20. 3. Salesforce Marketing Cloud is a powerful tool that enables Overview organizations to know, value, and assist their constituents, ultimately increasing loyalty and driving shared outcomes. Marketing Cloud is flexible enough to be used independent of other components that constitute the Salesforce Platform.

Cloud, Salesforce offers an out-of-the-box solution to seamlessly unify Marketing Cloud with Salesforce CRM. Available as an AppExchange package, Marketing Cloud Connect (MCC) consists of a long and growing list of features that immediately increases the business value

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