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Marketing Communication and Events Plan for Creative ...
Klaipeda 2012. Marketing Communication and Events plan for Creative Cultural Industries Co-financed by EU INTERREG IVC Program Chair of Urban Management Baltic Sea Introduction 3. Preface to the Creative business Marketing plan 5. Concept and elaboration of the Klaipeda CCI Marketing Communication plan 15. CCI situation analysis 18. Sectors (CCI industry) analysis: 20. Market characteristics Trends and drivers Legal, political and economic factors Socio-cultural factors Technological factors Sales analysis: 29. Economic growth and profitability Competitive analysis 30. Customer analysis 30. Strengths and Weaknesses analysis for CCI Marketing 31. Analysis of Marketing activities/ connection to existing city Marketing strategies 34. CCI Marketing objectives and Marketing Communication strategy(ies) 36. Marketing advertising program 38. Choice of media type: print, radio, TV, outdoors, public relations, Events , publicity, 40. online CCI sector Events description 45.
2 Introduction 3 Preface to the creative business marketing plan 5 Concept and elaboration of the Klaipeda CCI marketing communication plan 15
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