Transcription of Marketing Handbook - New York City
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Marketing Handbook - New York City
Marketing Handbook Policies and Procedures for Resident Selection and Occupancy August 2021. Marketing Handbook : CONTENTS. Contents 1. Introduction .. 5. 1-1 What This Handbook Is .. 5. 1-2 What This Handbook Is Not .. 6. 1-3 Systems And Definitions .. 6. 2. 7. 2-1 Phases Of The Marketing Process .. 7. 2-2 Major Milestones In The Marketing Process For Advertised Lotteries .. 8. 3. Basic Sequence Of Activities Advertised Rental And Homeownership Lotteries .. 10. 4. Outline Of Procedures .. 12. 4-1 13. A. Inquiry 13. B. Marketing Meeting .. 13. C. Marketing Plan .. 14. Marketing .. 15. A. General Information .. 15. B. Outreach .. 17. C. Advertisements .. 18. D. Project Site Marketing 20. E. 20. 4-3 The Lottery Process .. 21. A. Paper Application Collection .. 21. B. Paper Application Entry .. 21. C. Order Of Processing .. 22. D.. Reporting (For Projects Marketed Under The Original Housing Connect Only) .. 24. E.
or “NOI”) and Marketing Agent Approval Request Form to Agency. (see Section 4-1.B). 2. Developer, Marketing Agent and Agency hold the Marketing Meeting (see Section 4-1.B). 3. Marketing Agent begins pre-marketing tasks in Housing Connect (see Section 4-1.C). 4. Agency and Marketing Agent establish PO Box or caller service box (see
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