Transcription of MARKETING LECTURE NOTES
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MARKETING LECTURE NOTES
LOGOMARKETING LECTURE MARKETING LECTURE MARKETING LECTURE MARKETING LECTURE NOTESNOTESNOTESNOTESD imitris DrososDimitris DrososDimitris DrososDimitris DrososLecturerLecturerLecturerLecturerTe chnological Education Institute of Piraeus Technological Education Institute of Piraeus Technological Education Institute of Piraeus Technological Education Institute of Piraeus Business School Business School Business School Business School Management Information System & New Management Information System & New Management Information System & New Management Information System & New Technology LabTechnology LabTechnology LabTechnology LabGeoInformationGeoInformationGeoInform ationGeoInformation and ICT in Market Researchand ICT in Market Researchand ICT in Market Researchand ICT in Market Research MARKETING NotesMarketing NotesMarketing NotesMarketing NotesCONTENTSCONTENTSCONTENTSCONTENTSE E E E ---- MarketingMarketingMarketingMarketingMark eting StrategyMarketing StrategyMarketing StrategyMarketing StrategyMarketing MARKETING MARKETING MARKETING ---- PromotionPromotionPromotionPromotionMark eting MARKETING Mark
E - MARKETING eMarketing is the process of marketing a brand using the Internet. Internet. ItIIttItincludes both direct includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
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