Transcription of Marketing Mix Modeling - perceptive-analytics.com
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Marketing Mix Modeling - perceptive-analytics.com
Marketing Mix | 646 583 0001 Executive SummaryMost consumer and business purchases happen after multiple touchpoints with various factors affecting the decision. Marketing data can be mined to reveal the decision making patterns through Marketing mix can help you answer the following questionsWhat impact do each of my campaigns have? What is the cost per conversion and ROI? What should I do to maximize my revenue and profits?World is shifting into digital (Advertising,Mediaselection,Tradepromoti on,etc.)andexternalfactors(Pricing,Seaso nality,Trends,etc.)Strategic Importance Why do you need MMM?Read , is basically a combination of Attribution Modeling & optimization, put can be built using Linear/Non-linear Regression methods, Influence maximization approach, Agent based approach or Empirical does it work?
Executive Summary Most consumer and business purchases happen after multiple touchpoints with various factors affecting the decision. Marketing data can be
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