Transcription of MARKETING RESEARCH - Pearson
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SEVENTH EDITION. MARKETING RESEARCH . An Applied Orientation Naresh K. Malhotra Georgia Institute of Technology New York, NY. 1 16/10/17 4:32 PM. Vice President, Business, Economics, and UK Courseware: Design Lead: Kathryn Foot Donna Battista Manager, Learning Tools: Brian Surette Director of Portfolio Management: Stephanie Wall Content Developer, Learning Tools: Sarah Peterson Editorial Assistant: Luis Gonzalez Managing Producer, Digital Studio and GLP, Vice President, Product MARKETING : Roxanne McCarley Media Production and Development: Senior Product Marketer: Becky Brown Ashley Santora Product MARKETING Assistant: Marianela Silvestri Managing Producer, Digital Studio: Manager of Field MARKETING , Business Publishing: Adam Diane Lombardo Goldstein Digital Studio Producer: Monique Lawrence Field MARKETING Manager: Nicole Price Digital Studio Producer.
Chapter 19 Factor Analysis 580 Chapter 20 Cluster Analysis 606 Chapter 21 Multidimensional Scaling and Conjoint Analysis 632 Chapter 22 Structural Equation Modeling and Path Analysis 664 Chapter 23 Report Preparation and Presentation 699 CASES Running Case with Real Data Case 1.1 HP: Using Marketing Research to Gain a Competitive Edge 726 ...
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