Transcription of MARKETING STRATEGIES IN LIFE INSURANCE SERVICES
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MARKETING STRATEGIES IN LIFE INSURANCE SERVICES
International Journal of MARKETING , Financial SERVICES & Management Research Issue 11, November 2012, ISSN 2277 3622 Online available at 132 MARKETING STRATEGIES IN life INSURANCE SERVICES BEENISH SHAMEEM *; DR SAMEER GUPTA ** * RESEARCH SCHOLAR, THE BUSINESS SCHOOL, UNIVERSITY OF JAMMU ** ASSOCIATE PROFESSOR, THE BUSINESS SCHOOL, UNIVERSITY OF JAMMU ABSTRACT The study is designed to evaluate the MARKETING STRATEGIES in life INSURANCE service sector & how these STRATEGIES boost sales & marketability of a product which ultimately lead to customer satisfaction. The INSURANCE scenario faces multiple challenges such as increased costs of operation, regulatory pressures, and inflexible technology infrastructure. These pressures are compounded by low to moderate premium growth & the increasing burdens of regulatory compliance.
The study is designed to evaluate the marketing strategies in life insurance service sector & how ... The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a
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