Transcription of Marketing, Strategy, and Competitive Analysis - …
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Marketing, Strategy, and Competitive Analysis - …
8 Marketing, strategy , andCompetitive AnalysisWe ve all heard someone in the course of business say that marketing is fluff and hype. However, the wisest, mostsavvy, and most successful businesspeople understand thatmarketing is far from that. marketing is everything you do on a dailybasis to sell a product or provide a service to a customer. marketing en-compasses every way in which a customer perceives a business andeverything that generates enough interest from a customer and encour-ages customers to actually pay for the product or service. As PeterVessenes suggests, cash may be king, but marketing is everything.
8 Marketing, Strategy, and Competitive Analysis W e’ve all heard someone in the course of business say that “marketing is fluff and hype.” However, the wisest, most
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