Transcription of MASTER’S THESIS DIGITAL MARKETING IN BUSINESS-TO …
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MASTER’S THESIS DIGITAL MARKETING IN BUSINESS-TO …
UNIVERSITY OF LJUBLJANA FACULTY OF ECONOMICS MASTER S THESIS DIGITAL MARKETING IN BUSINESS-TO - business MARKETS: CASE OF DANFOSS MICRO PLATE TECHNOLOGY Ljubljana, May 2015 IVAN TEMOVSKI AUTHORSHIP STATEMENT The undersigned Ivan Temovski, a student at the University of Ljubljana, Faculty of Economics, (hereinafter: FELU), declare that I am the author of the master s THESIS entitled DIGITAL MARKETING in BUSINESS-TO - business markets: case of Danfoss Micro Plate technology , written under supervision of prof. dr. Barbara ater. In accordance with the Copyright and Related Rights Act (Official Gazette of the Republic of Slovenia, Nr. 21/1995 with changes and amendments) I allow the text of my master s THESIS to be published on the FELU website.
Figure 9. Social Media Marketing adoption by US companies, outlook 2013 – 2016 16 Figure 10. Social media marketing radar 17 Figure 11. Most important objectives of social media marketing strategy, according to B2B and B2C professional’s worldwide 18 Figure 12. Search Engine marketing areas 19 Figure 13.
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