Transcription of McDonalds Strategy - Express dissertation
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McDonalds Strategy - Express dissertation
1 McDonalds Strategy 2 Table of Contents PESTLE Analysis 1 Political 1 Economic 1 Socio-Cultural 2 Environmental 2 Technology 3 Legal 4 Porter s Analysis 4 Buyer Power 4 Supplier Power 5 Threat of Substitutes 5 Threat of New Entry 6 Competitive Rivalry 6 Market, CSF and Opportunities and Threats 8 Market Assessment 8 Chinese Fast Food Industry (Target SBU) 8 Global Fast Food Industry 8 Critical Success Factors 9 Opportunities and Threats 9 Opportunities 9 Threats 10 Strategy Assessment 10 Bowmans s Strategy Assessment 10 Ansoff Matrix of McDonalds Future Strategy Growth 12 Market Penetration 12 Product Development 13 3 Market Development 13 Diversification 13 Corporate Strategies 15 Internationalisation Strategy 15 Think Global Act Local Option 15 Revamping Business Model 15 Franchisee and Joint Ventures 16 Implication 16 Future Strategy 16 Testing the alternative strategies 17 Description of winning Strategy 18 Risk Management 18 Change Management 1
Increase in cost of fruits and vegetables by 15-30% in 20154. ... processed food by Shanghai Husi Food who offered expired meat products with new expiration dates8. Impact: ↓in sales in the fast food industry ... China, a leader in emission of CO2 by …
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