MCQs - MARKETING MANAGEMENT -201 UNIT I - PRODUCT

DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH Dr. Manisha Jagtap mcqs - MARKETING MANAGEMENT -201 unit I- PRODUCT Question Answer Key 1 These can be produced in anticipation of demand and can be stored : a a. Products b. Services c. Both of the above d. None of the above 2 Which P is a complex of tangible and intangible attributes, including packaging, colour and services that satisfy needs and wants of people? b a. price b. PRODUCT c. Promotion d. Place 3 Which of the following is NOT included in PRODUCT decisions? c a) Styling b)Brand name c) Warehousing d) Packaging 4 A _____ is the part of the brand can be vocal. d a. Brand equity b. Service mark c. Trade mark d. Brand name 5 Which of the following is a Shopping PRODUCT ? a a) T. V. Set b) Raw Material c) Sugar d) Milk 6 The following of these are used for packaging of wheat c a) Wooden Boxes b) Cardboard Boxes c) Jute Sacks d) Plastic Buckets DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH Dr.

a. Unique Selling Proposition b. Point of Differentiation c. Consumer research d. Repositioning 15 The most basic level of a product is called the a a. Core product. b. Basic product. c. Potential product. d. Augmented product The Parker pen company make good quality pens 16 and pencils. Their ballpoint pens come in various

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