Transcription of Measurement Framework
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Measurement Framework
1 AMEC s social media Measurement Framework User Guide 2 Table of Contents Chapter 1 - Introduction 3 Chapter 2 - Why 5 Chapter 3 Choosing and Using 6 Chapter 4 How? 8 Chapter 5 Top Tips 10 Chapter 6 - Partners 11 Chapter 7 Like to Know More? 13 Video 15 3 Chapter 1 Introduction The AMEC social media Measurement Framework User Guide has been developed to address a common issue that troubles many communications practitioners how do I set meaningful objectives and then measure the effectiveness of my digital and social media communications campaigns? Ever since the Barcelona Principles declared that communicators should focus on measuring outcomes as much as outputs and that Advertising Value Equivalents (AVE) are not the value of public relations, communicators have been looking for a revised set of appropriate metrics to demonstrate the value of their work.
3 Chapter 1 Introduction The AMEC Social Media Measurement Framework User Guide has been developed to address a common issue that troubles many communications practitioners – how do I set meaningful
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