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Methodology Brief: Introduction to Focus Groups

Methodology Brief: Introduction to Focus Groups Barry Nagle Nichelle Williams 1. This Methodology brief outlines a five-stage process for conducting Focus Groups and reporting on the results. The five stages are: Study Purpose Methodology Conceptualization Logistics Facilitation Preparation Pre-Session Session Analysis Reporting Using this five-stage process as a guide will contribute to the completion of an impactful Focus group. This brief serves as an Introduction to Focus Groups . Sources for more comprehensive information can be found in the resource section. Why Focus Groups ? Focus Groups provide insights into how people think and provide a deeper understanding of the phenomena being studied.

This methodology brief outlines a five-stage process for conducting focus groups and reporting on the results. The five stages are: Study Purpose Methodology Conceptualization Logistics Facilitation Preparation Pre-Session Session Analysis Reporting Using this five-stage process as a guide will contribute to the completion of an

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