Transcription of Methods for Valuing Customer Relationships: Use …
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Methods for Valuing Customer Relationships: Use …
70 INSIGHTS SPRING 2016 www .willamette .comMethods for Valuing Customer Relationships: Use of the Multi-Period Excess Earnings Method or the Distributor Method?Lisa H. Tran and Irina VrublevskayaForensic Analysis InsightsThe income approach is a common approach used in the valuation of Customer -related intangible assets. Within the income approach, the multi-period excess earnings method is a common method to value Customer relationships. In recent years, valuation analysts have used the distributor method, also an income-based approach, as an alternative method to Valuing the Customer relationship intangible asset. This discussion describes the two valuation Methods and provides guidance on the appropriate use of each may devote significant human and finan-cial resources to develop, maintain, and upgrade their Customer relationships.
70 INSIGHTS • SPRING 2016 www .willamette .com Methods for Valuing Customer . Relationships: Use of the Multi-Period Excess Earnings Method or the Distributor Method? Lisa H. Tran and Irina Vrublevskaya
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